Meet the Maker: Tracy Gribbon with Georgia Sourdough Co.
Where 25 years in the kitchen, a worried trip to the grocery store, and a 100-year-old starter come together in one perfectly crunchy cracker.
Here at Georgia Crafted, we believe the best foods come with a story — and the people behind Georgia Sourdough Co. have one of our favorites. So grab a cracker (we won't tell), and let us introduce you to maker and baker Tracy Gribbon.
From the Restaurant Line to the Cracker Tray
Tracy didn't come to sourdough by accident. After spending 25 years in the restaurant world, she knew good food when she tasted it — and, just as importantly, she knew what went into it. That kind of behind-the-scenes experience gives a person a real appreciation for clean, honest ingredients, and it planted the seed for what would eventually become Georgia Sourdough Co.
But the real lightbulb moment? That came at the grocery store.
The Moment That Started It All
One summer, Tracy was shopping with her young niece and happened to glance at the ingredient list on a box of snack crackers. Tucked in among the recognizable items was a long string of fillers, added sugars, and words she could barely pronounce. She was floored.
When she tried to share her concern with her sister, she got the response so many busy parents would give: I just want to walk into a store, grab something, and trust that it's safe — I don't have time to analyze every label.
And that, right there, was the spark. Tracy realized people shouldn't need a chemistry degree (or four different apps) to feel good about what they're feeding their families. So she set out to make a modern, healthy snack using some of the oldest baking methods around. First stop: crackers.
What Makes Sourdough So Special
If you've never thought much about why sourdough is different, here's the short, delicious version.
It all begins with a starter — a living, bubbling little ecosystem of natural yeast and friendly bacteria that can be kept alive for decades (some starters live more than 100 years!). When that starter is given time to rest and ferment, a bit of kitchen magic happens: the gluten strands soften and partially break down, the natural sugars get used up, and you're left with that signature tangy sourdough flavor.
The payoff is a cracker that's not only full of rustic, old-fashioned taste, but is also gentler on the stomach than your average mass-produced snack. Pretty remarkable for something that started as a humble jar of starter.
Handmade, One Batch at a Time
This is not factory food. At Georgia Sourdough Co., the dough is mixed, rolled, sliced, and baked by hand — which is exactly why no two crackers come out looking quite the same. We happen to think that's part of the charm. Every irregular edge is proof a real person made it.
Tracy sources organic flour and other fresh, natural ingredients from local family farmers, evaluating each batch for quality. There are no unnecessary stabilizers or preservatives hiding in the mix — just simple, wholesome ingredients and a whole lot of care.
The Crackers We Carry
We're proud to feature Georgia Sourdough Co. crackers in our collection. A few favorites:
- Sea Salt — buttery, crisp, and endlessly snackable. The little black dress of crackers: goes with absolutely everything.
- Everything — poppy, sesame, onion, and garlic for that beloved everything-bagel flavor in crunchy form.
- Cheese — real cheddar, pecorino, and mozzarella baked right in, with a gentle warm spice that keeps you reaching for more.
They're the perfect partner for a cheese board — friendly enough for a sharp cheddar, fancy enough for a creamy gorgonzola — and honestly just as wonderful straight out of the bag.
A Taste Worth Sharing
When you choose Georgia Sourdough Co., you're getting so much more than a snack. You're supporting a Georgia maker who left a long career to do things the harder, better, more honest way — and who believes good food and good health can absolutely live on the same plate.
That's the kind of story we love telling. And it tastes even better than it sounds.
Ready to try them for yourself? Find Georgia Sourdough Co. crackers in our shop — perfect for your next gathering, gift box, or quiet afternoon with a really good cheese. 🍑










































